Forget the Placebo Effect: The Care Effect is What Matters

At times I think about and wonder about the Placebo Effect. How powerful is it? Why does it work? As you can imagine, much research has been done to understand how this documented healing effect works. Here’s a gem of understanding from that line of research, one we should all know about and utilize: the Care Effect.

Americans spend $34 billion a year on so-called alternative medicine — botanical pills, acupuncture, energy healing, and the like — despite the fact that few of these techniques are backed by any science. Study after study has rejected the ability of such treatments to cure. But the same studies routinely find that treated patients do wind up feeling better. For example, a randomized, controlled trial of Chinese herbs on women with ovarian cancer found no effective difference between the herbs and a dummy pill — because there was some improvement with both.


A double-blind trial of saw-palmetto pills for men with enlarged prostates produced similar results. What gives?


The obvious answer is the placebo effect. We’ve known for decades that when sick people are given a treatment, even if it’s just a sugar pill, their condition often improves. But that can’t be the whole story, if only because the size of the effect varies wildly from one study to the next. One clue to a better answer is found in research led by Ted Kaptchuk at Harvard Medical School: Patients with irritable bowel syndrome were told they’d be participating in a study of the benefits of acupuncture — and one group, which received the treatment from a warm, friendly researcher who asked detailed questions about their lives, did report a marked reduction in symptoms, equivalent to what might result from any drug on the market. Unbeknownst to them, the researchers used trick needles that didn’t pierce the skin.


Now here’s the interesting part: The same sham treatment was given to another group of subjects — but performed brusquely, without conversation. The benefits largely disappeared. It was the empathetic exchange between practitioner and patient, Kaptchuk concluded, that made the difference.


What Kaptchuk demonstrated is what some medical thinkers have begun to call the “care effect” — the idea that the opportunity for patients to feel heard and cared for can improve their health. Scientific or no, alternative practitioners tend to express empathy, to allow for unhurried silences, and to ask what meaning patients make of their pain. Kaptchuk’s study was a breakthrough: It showed that randomized, controlled trials could measure the effect of caring. But there was already abundant evidence from nursing science to suggest a healing power in the interaction between practitioner and patient. A study in Turkey found that empathetic nurses improved the symptoms of patients with hypertension. Midwestern cancer patients who received massages slept better and had less pain.


Of course, nurturing is no replacement for science — care won’t shrink a tumor or set a broken bone. But mainstream medicine could stand to learn something important about caring from the alternative forms. Suffering people reflexively seek care, but in mainstream medicine, “care” tends to mean treatment and nothing more. Many patients who really need empathy and advice are instead given drugs and surgery. …


via Wired

This is an important health lesson, so don’t ignore it. Be a caring enough person and you can cure others just by the Care Effect, at least at times. How do you maximize the Care Effect? Maximizing being a caring person would probably go a long way.

Take a genuine interest, listen, respond with empathy, it isn’t particularly difficult or magical, yet some find it very challenging, especially those who are highly ego driven and self-focused. Meditation helps as this can train us to quiet the mind. Stopping the internal dialogue is not the goal of the type of meditation I practice. Rather, the goal is to practice staying present, staying in the moment, and not day dreaming. This is a skill needed for compassion and “being there” for others even when they are unhappy or when times get difficult.

Practice the care effect today and see how it goes.

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